Many of these designs and examples can be found elsewhere on the site under their own respective projects.
We are trained to never judge a book by its cover. But when it comes to commence we ensure that the item is designed and packaged to be the most appealing for the demographic and immediately catch attention.
In retail, it is all about putting the "book" into your basket simply based on the cover.
It only becomes something more when the time and energy is put in to also make the contents and information on the product the highest level of accuracy and assistance that a flashy packaging becomes the ideal product.