Fumble Burger

Fumble Burger was an experiment in branding and identity development of a niche chain eatery which would cater to a set person within a demographic of very direct language. It is a football fanatics go to on the run location

Role: Branding and Identity Design

Objective and Goals: Create a look and feeling the suited the objective of the eatery while incorporating items which could be altered and changed depending on the location and culture which surrounds the store. To create a chain eatery which would be a higher level of food.

Takeaways: The creation of a restaurant which would be a higher class then the food found in a McDonald's or Burger King; much in line with a Jersey Mike's or other mid-level franchises. The base identity pieces which can then be taken and altered and utilized to create materials and other forms of media as needed.

Fumble Burger

Vintage Logo Design

Fumble Burger App Mock-Up