Upper Greenwood Lake

Upper Greenwood Lake is a private beach community which I work with the Beach Manager to create a new and varied logo each year since 2019 for both the lifeguard staff and the non-lifeguard staff. Both designs are turned into clothing and other pieces of staff denotation.

Role: Identity and Logo Design

Objective and Goals: Create a yearly logo set for both the lifeguards and staff that are using the same visual language but able to make a clear distinction between the jobs and responsibilities.

Upper Greenwood Lake

Concepts and Development