J & M Markets

J&M Markets

J&M Markets was a complete rebranding experiment done with a fictitious company that needed to align with real world stores.

Role: Branding and Identity Design

Objective and Goals: Create a new look for a grocery store that was both unique within itself while also not deviating from the current industry standards.

Takeaways: The corporate environment commanded by Stop & Shop, Wegmans, and ShopRite, trying to design a new look that stood out without outcasting the company was a challenge. My idea was to highlight the human interaction that the store once had while also staying in the same general rules of other grocery stores branding.